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Social Chain

As Social Media Manager, I managed various publishing brands, lead a team of social creatives and apprentices, as well as actively contribute towards campaign pitches, brainstorming sessions, creative decks, brand guidelines and designs

 

It was my responsibility to create engaging content across platforms, optimise paid/organic campaigns and leverage trends, SEO & algorithms; analyse campaign performances, implemented strategy and social calendars to drive growth and engagement.

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I also built partnerships with influencers and clients, develop brand identity and ensure content is reactive & relatable, as well as liaising between agency, e-commerce, clients and stakeholders ensuring seamless communication throughout.

Media Publishing Brands

I managed various brands, across gaming, sport, lifestyle, food ranging from 3 Million to 15 Million followers. 

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Gamebyte

Gaming - 6.9M​

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FragHero

Gaming / TV / Film - 2.6M​

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SPORF

Sports - 15M​

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99 Problems

Lifestyle / Gen Z / Fem - 5M​

CAMPAIGNS

PAID

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Real Hunter Plays 'Way Of The Hunter'

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Hero Video - Instagram & Facebook 

Cutdown 1 - Instagram & TikTok & Facebook 

Cutdown 2 - Instagram & TikTok & Facebook

Cutdown 3 - Instagram & TikTok & Facebook 

Stories x6 - Facebook & Instagram​

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Gamer Gran Plays 'Destroy All Humans 2'

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Hero Video - Facebook

Cutdown 1 - Instagram & TikTok & Facebook 

Cutdown 2 - Instagram & TikTok & Facebook

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Streamer Competition ​

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Gamebyte - Instagram & TikTok

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LittleJem Cosplays Horizon 'Apex Legends'​

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Hero Video - Instagram & TikTok ​& Facebook​

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Noobs Play 'Valorant' in Partnerhsip with EE

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Cutdown 1: TikTok; Instagram; Facebook.

Cutdown 2: TikTok; Instagram; Facebook.

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Gamer Time Travels To Play 'Diablo 2'​

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Hero Video - Facebook & Instagram

Stories - Story 1, Story 2, Story 3, Story 4

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Noobs Play 'Destiny 2'

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Hero Video - TikTok

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​​​​Gamebyte Hero Video - YouTube

Gamebyte Cutdown - IG & TikTok

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FragHero Hero Video - Youtube

Fraghero Cutdown - IG & TikTok​

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​Cutdown 1 - TikTok & Instagram & Facebook

Cutdown 2 - TikTok & Instagram & Facebook

Gameplay Cutdown 1 - TikTok & Instagram

Gameplay Cutdown 2 - TikTok & Instagram

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Game Jam Charity Livestream 

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Livestream & Cutdown

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Neymar Rates 'Set Ups' Partnership with Superdry

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Hero Video - TikTok & Instagram

Competition - Facebook

LIVESTREAMS

Paid Partnership

EVENTS

PAID PARTNERSHIP

CAMPAIGNS

ORGANIC

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​Gibbon Beyond The Trees - TikTok​

Under: Depths of Fear - Instagram

Hypercharge Unboxed - Instagram & TikTok

Ghostwire Tokyo - Instagram

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Live World Cup Coverage across IG, FB & X

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Live Score - Instagram example

News - Instagram example

Final Score - Instagram example

Engagement - X example

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​Atomic Heart - Instagram

Elden Ring - TikTok​

GhostWire Tokyo - TikTok

Tiny Tina's Wonderland - TikTok​

Star Wars Battlefront - TikTok

Top 3 Games To Check Out - IG

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​​Hero Video - Facebook & TT & IG & YouTube

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​​​​​Hero Video - Facebook, IG, TikTok & YouTube

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Feel Good Gaming - IG & TikTok

Far Cry 6 DLC - TikTok

Mario Strikers - IG & TikTok

GTA Hack - IG

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​The Last Of Us - TikTok

LEGO Star Wars - TikTok

Forza Horizon vs Gran Turismo - TikTok

Resident Evil 4 - Instagram

Gran Turismo - Instagram

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​​Rick & Morty - TikTok A & TikTok B

Sonic - TikTok

Mario Strikers - TikTok

Gran Tursimo x Kirby - TikTok

Power Ranger - TikTok

Sims - TikTok A & TikTok B​

PERFORMANCE

LONG FORM

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KOEI TECMO Europe

Fraghero - YouTube​

Gamebyte - YouTube

Paid Partnership

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Console Review

Fraghero - YouTube

Cutdown - IG & TikTok

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Gamebyte - YouTube

Cutdown - IG & TikTok

Paid Partnership

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Game Promo

Hero Film - Facebook

Cutdown 1 - IG & TikTok 

Cutdown 2 - IG & TikTok

Paid Campaign

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Let's Play

GB Cutdown - IG & TikTok

GB Hero Film - YouTube

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FH Cutdown - IG & TikTok

FH Hero Film - YouTube​

Paid Partnership

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EE x NVIDIA Game Event

Exclusive Event Invitation

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Film and Game Promo

GB Hero Video - YouTube

GB Cutdown - IG & TikTok

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FH Hero - YouTube

FH Cutdown - IG & TikTok

Organic Content

PR / UNBOXING

SHORT FORM

PERFORMANCE

SHORT FORM

NEWS

IMAGE BASED

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Gamebyte

Gaming & Politics

Several studios in the games industry have responded to the overturning of Roe v Wade in the United States.

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Sporf

Sport News

With Kylian Mbappe feeling ‘betrayed’ by PSG, clubs across the continent are preparing their attempts to secure the Frenchman’s services

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99 Problems

Lifestyle & Inclusivity

Strictly Come Dancing winner Rose Ayling-Ellis has collaborated with Barbie to release the first ever Barbie doll with hearing aids.

Facebook & Instagram

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Gamebyte

Gaming & Equality

X is currently kicking up a storm as people debate whether teabagging in an online setting counts as sexual assault.

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FragHero

Gaming & Animal Welfare

PETA, a well-known animal rights group, has urged Santa Monica Studio to remove animal violence in God of War Ragnarok.

Facebook & Instagram

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Sporf

Sport & LGBTQ+

A rainbow armband wearing fan is escorted from Al Thumama Stadium.

Facebook & Instagram

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99 Problems

Fashion News

Balenciaga is making more controversial moves. This time, the brand is releasing a leather clutch that looks exactly like a bag of Lay’s potato chips.

Facebook & Instagram

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Gamebyte

Gaming & LGBTQ+

A new character called the Death Ranger is entering the Power Rangers universe, and they’re the first non-binary ranger in the franchise.

POP CULTURE

MEME / ENGAGEMENT

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PITCHES

AGENCY

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Activision

Call Of Duty - Modern Warfare 2

Our brief was to drive awareness and reignite the COD community with social deliverables. I suggested various creative ideas to assist in the agency's pitching process. 

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This included a Game Concert, Warfare Mob Performance, Game-a-thon, etc. 

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I pitched the concept of a VR social filter that tracked a person's head movement - up, down, left & right. This would mimic a game controller's buttons. When the an action button was displayed on screen, the player must copy it.

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I created a concept video to show what my idea would look like, in order to be used by the agency for the pitch to the client.

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D&D Beyond

Dungeons and Dragons

I attended various agency brainstorming sessions and pitched creative ideas in support of the creative process. 

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This included photoshoots, film shoots and social media content. 

INFLUENCER

LICENSING

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