BBC - CBeebies
I produce bespoke and commissioned content to promote CBeebies brands to parents and carers across TikTok, Instagram, Facebook and WhatsApp. I monitor trends, tracked KPIs and analyse performance data to inform strategy, optimise content and grow audiences. My role also includes community management, engaging with viewers through comments and DMs to build loyalty and strengthen the brand’s online presence.
​
I also pitch and deliver trend-led campaigns, commissioning influencers and talent to create content that support brand growth and reach underserved audiences. I collaborate with the Social Media Coordinator by reviewing and refining copy and content before publishing, while also working closely with Marketing and Impact teams to ensure campaigns carry cohesive messaging.
​
I manage social media activity for flagship projects including the CBeebies Christmas Campaign, CBeebies Proms and the CBeebies Panto: Cinderella. In addition, I assist with the Parenting Campaign, support the Creator’s Programme and launched the CBeebies WhatsApp broadcast channel.
CBeebies Brands
Show Promo
Live Action Brands​​
Produced and delivered social content for live-action CBeebies brands, managing the process end-to-end from ideation and commissioning creators to editing, copywriting, publishing and audience engagement. I am also leading on the 2026 social content plan for my assigned CBeebies brands.
​
I’m currently working on several exciting projects and campaigns, now in production and set to launch on social media soon.
CBeebies Apps​​
Collaborated with the CBeebies Apps team to deliver social content by writing briefs, identifying, commissioning and guiding the content creator, editing assets, crafting copy and publishing across channels.
Animation Brands​​
Created and managed social campaigns for animated CBeebies brands, overseeing concept development, talent commissioning, content production, copywriting, publishing and audience interaction, while also leading on the 2026 social content plan for my assigned brands.
​
I’m currently working on several exciting projects and campaigns, now in production and set to launch on social media soon.
Events
+ Live Coverage
CBeebies Prom, Panto & Festivals​​
Lead the social campaigns and live coverage for CBeebies Prom: A Magical Bedtime Story and CBeebies Panto Cinderella, overseeing ideation, pitching, briefing, content editing, publishing, and creating content for festivals: Glastonbury, Gloworm and Camp Bestival.
​
I’m currently working on several exciting projects and campaigns, now in production and set to launch on social media soon.
Commissions
Talent & Creators
CBeebies Talent​​
Working with established CBeebies talent, pitching concepts to the team, managing briefs, risk assessments, consent and contributor forms, directing and editing content, publishing across channels, and monitoring audience engagement.
​
I’m currently working on several exciting projects and campaigns, now in production and set to launch on social media soon.
Influencers & Experts​​
Commissioning contributors by identifying talent, pitching concepts to the team, managing briefs, risk assessments, consent and contributor forms, directing and editing content, publishing across channels, and monitoring audience engagement.
I also support the development of the CBeebies Ambassadors Programme, helping to identify and connect with influencers that aligned with CBeebies’ brands and campaign briefs.​
Campaigns
Plan & Produce
School Readiness Campaign​​
Assisted the team on the ‘School Readiness’ campaign through brainstorming, pitching ideas, and producing original and commissioned content, while also launching the CBeebies Parenting WhatsApp channel featuring engaging polls, articles, podcast clips, and links to supportive resources such as Tiny Happy People and CBeebies Apps.
I’m currently working on several exciting campaigns (including the Halloween and Christmas) now in production and set to launch on social media soon.
Creative Direction
+ Editorial Oversight
Cbeebies Brands​​
Developing concepts, briefing production teams, and providing ongoing editorial feedback to ensure high-quality content delivery, write compelling copy and publish across socials.
​
I’m currently working on several exciting projects and campaigns, now in production and set to launch on social media soon.​
